About us

Creating digital synergies
We are the first hotel management company with a comprehensive digitalisation solution.

Maintaining your DNA with the optimal use of digital systems is our priority. Through this setup we centralize all processes from staff to accounting and work independently and cost-optimized.

The brains behind SUM Hospitality

Michael Böhler

From digital concepts, repositioning to hotel sales – through stays in London and Zurich, Michael was able to accumulate a wealth of experience. 

Key data

  • Opening, closing and sale of hotels
  • Management of hotel groups
  • Repositioning of the Restaurant Opera and Opera Hotel with THE LOBBY (Zurich)
  • Leading the way in digitalisation in the Swiss hotel industry
  • Accor Global, Silver Bernache award for “Best Performance” 2013
  • Accor UK, Manager of the year 2012
  • Development of the F&B concept Fogg’s Kitchen & bar for ibis UK (78 restaurants)
  • Project manager for the ISO certification of the Arosa Kulm Hotel & Alpin Spa
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Business Partner

Raphael Simcic

Fresh from the Swiss Hotel Management School Lucerne (SHL), Raphael Simcic brings innovative ideas and a broad interest in diverse management issues. Thanks to his fascination for the hotel technology landscape, he is always aware of the latest trends and immediately implements them in his assignments. He gained experience in various Swiss hotel companies where he worked during his studies. He is also involved in a tech start-up and in the music and culture sector.

Key data

  • Swiss certified hotelier/restaurateur SHL
  • Various professional experiences in hotel groups and individual businesses such as Le Trois Rois, Basel or welcome hotels, Kloten etc.
  • Certified Revenue Manager ECRME
  • CAS Tourism 4.0 – Digital Transformation in Tourism University of Applied Sciences Graubünden
  • Certified MEWS Partner
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Swiss Urban & Mountain Hospitality AG
Aufdorfstrasse 93a
8708 Männedorf



Company number: CHE-259.208.610

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