Our team.
The mastermind behind SUM Hospitality
Michael Böhler
From digital concepts and repositioning to hotel sales – Michael was able to gain a wealth of experience through stays in London and Zurich.
Key data
- Opening, closing and sale of hotels
- Management of hotel groups
- Repositioning of the Restaurant Opera and Opera Hotel with THE LOBBY (Zurich)
- A leader in digitalisation in the Swiss hotel industry
- Accor Global, Silver Bernache Award for ‘Best Performance’ 2013
- Accor UK, Manager of the year 2012
- Development of the FB concept Fogg’s Kitchen Bar for ibis UK (78 restaurants)
- Project manager for the ISO certification of the Arosa Kulm Hotel Alpin Spa
Managing Director
Raphael Simcic
As a graduate hotelier, Raphael knows the hotel industry inside out. During his studies, he already focused on the digital side of hotels and in recent years he has supported numerous hotels with software projects, process optimisation and various management tasks.
Key data
- Swiss Certified Hotelier/Restaurateur SHL
- Various professional experiences in hotel groups and individual companies such as Le Trois Rois, Basel or welcome hotels, Kloten etc.
- Certified Revenue Manager ECRME
- CAS Tourism 4.0 – Digital Transformation in Tourism, University of Applied Sciences of the Grisons
- Certified MEWS Partner
Reservation Manager
Anne Dumont
Anne already got to know the hotel industry from all sides during her training as a hotel manager and deepened her knowledge at the Swiss Hotel Management School Lucerne, which she successfully completed in 2018. Thanks to her many years of experience in the front office, she is the perfect addition to our team.
Key data
- Swiss-certified hotelier/restaurateur SHL
- Professional experience in hotel groups and individual businesses such as Marriott Zurich/London, Schweizerhof Bern, etc.
- Several years of front office experience with various PMS
Hotel Management
Anna Keiser
Anna Keiser is an experienced expert in the field of hotel management. Her passion for optimising revenue structures and her analytical mindset make her a valuable addition to the SUM team. Thanks to her in-depth knowledge and several years of professional experience in tourism, she has the necessary know-how to strategically manage and sustainably increase revenues. Her interest in hotel technology helps her to provide effective revenue management.
Key data
- Eid. Dipl. Hotelkauffrau
- Dipl. Wirtschaftsfachfrau VSK
- Several years of professional experience in the rooms division
- Various work experiences in individual companies such as The Chedi Andermatt, Seehotel Hermitage, Bergwelt Grindelwald etc.
- Support for individual companies in various project and process management tasks such as digitisation, pricing, sales marketing, HR, etc.
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